Bel’s art world is created by Belinda Chen who is passionate about illustration, picture books, narrative storytelling, printmaking and DIY culture.

She started designing greeting cards and handmade books back in 2007. Since then she continuous the journey of expanding ideas into fun and playful new products and children’s book ideas in her home studio in Yorkshire.


You might find her wallow in treasuries in flee market, drawing some odd objects in the museum and wondering around in the museum gift shop....Or see her little baby book n' zines, patches, prints dancing around in the arty independent book shop, small publisher and craft fairs.

Her work normally appears in children’s picture books, textiles and stationery. She is happy to discuss any idea for a new project and is available for commissions!

Clients included:

Ladybird Books / Little Simon / Mudpuppy / VIZ media / Quarto UK / Five Mile Press / Ballon Media / Oxford University Press / Scholastic / Highlights / Hallmark / ETSY / RSVP / Niddle noodle / London Bike Kitchen / Lucky Dip Club / The Book Hive / Folksy / 虫二閱讀 / 客家文化中心 (Taiwan).


She is represented by Astound US

Member of Children’s books North and SCBWI.