Belinda Chen is the creator of Bel's art world. She is a freelance illustrator, printmaker and book artist based in East London.

She has been worked with VizMedia, Quarto, Grey agency, Meller design, Lucky Dip Club x Folksy, M&S, John Lewis, Niddle Noddle, Supperette studio, Material Force, The Face Group, Ink Magazine, Creaturemag, University of Arts London, Biscuiteers, Dolly's House (TW), Reading Publishing (TW), Council for Hakka Affairs (TW).

Her passion for drawing and art began from a very early age. Growing up in a small family run ceramic factory in North Taiwan. Belinda imagined the factory as a giant playground. It has inspired her to create from childhood striving to create dream-like utopia to be enjoyed by both children and adults of all ages.

You might find her wallow in treasuries in flea market, drawing some odd objects in V&A and wondering around in the museum gift shop....Or see her little baby book n' zines dancing around in the arty independent book shop, small publisher and zine fairs.

Her work normally appears in children's story books, editorials, textiles and stationery. She is happy to discuss any idea for a new project and is available for commissions! or

Phone No. +44 (0) 781 7303396

Belinda Chen is represented by Astound US